Data Science Investment Counter —Funding raised by UK data science companies in 2018.
£ 5.640 Million

London-based Decibel Insight Raises £7M Series A Round

London-based analytics startup Decibel Insight has secured £7 million ($9 million) in a Series A round led by Eight Road Ventures, and  also backed by Ventureforgood.

The company, which uses machine learning to understand how company’s customers behave online, boasts world-class brands such as Lego, General Motors and Gucci among its clients. It is now expected to use the new money to expand its teams in London, Boston and Denver.

Company CEO Ben Harris commented the round in a statement, “Our rapid growth into a leadership position, working with the world’s largest brands, is beyond our wildest expectations – and is testament to the quality of our technology,” he said.

“Decibel Insight fills a glaring gap in the enterprise marketing stack by exposing problems in the user journey in real time, helping clients earn millions of dollars in extra revenue. The additional capital and calibre of our investors will allow us to innovate in this space at an even faster rate.”

Eight Road Ventures partner Michael Treskow, who is going to join Decibel’s board, also released a statement:

“Websites are the shop window into modern businesses and Decibel Insight gives businesses the ability to truly understand their users’ online behaviour.”

“We are excited to partner with this ambitious bootstrapped team as they transform how companies track and improve customer experience,” he said.

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