Data Science Investment Counter —Funding raised by UK data science companies in 2018.
£ 5.640 Million

Google Acquires Swedish Company to Boost Hangouts’ Sound Quality

Google has bought Limes Audio, a Swedish startup developing technologies to enhance the quality of voice calls, for an undisclosed amount.

The deal was announced on Google’s blog on Thursday. In the post, Google Cloud’s Serge Lachapelle explained how the 10-year-old Sweden-based company will crucially contribute to upgrading the audio capabilities of Google Hangouts and Chromebox for Meetings.

Limes Audio’s main product is a software bundle called TrueVoice, which harnesses echo cancellation, noise reduction and other techniques to bolster voice communication accuracy.

“[With] customers now relying on video communications for their day-to-day meetings, it’s more important than ever to ensure low-cost, high-quality audio. One of the biggest challenges to a great video meeting is the audio quality. Conference rooms today come in all shapes and sizes and that can provide a challenge for acoustics. Additionally, a poor internet connection can hamper voice quality in video conference calls.” Lachapelle wrote.

” Limes Audio has been building solutions that remove the distracting noise, distortion and echoes that can affect online video and telephony meetings, improving the overall online conference experience.”

Limes Audio’s founders Fredric Lindström and Christian Schüldt also commented the acquisition on their company website, saying they will “continue to work towards all voice conversations sounding equally loud and clear, regardless of the distance or environment.”

This is Google’s third Swedish buy in a decade, coming after the acquisitions of audio technology company Marratech and data visualisation firm Trendalyzer, both in 2007 .

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