Data Science Investment Counter —Funding raised by UK data science companies in 2018.
£ 5.640 Million

London-based Startup INCOPRO Raises £15.5M

London-based security startup INCOPRO has secured £15.5 million ($21 million) from Highland Europe.

The company plans to use the funding to better develop its anti-piracy and counterfeits technology.

Founded in 2012 by Simon Baggs and Bret Boivin, the INCOPRO helps companies and online brands to fight off IP infringement.

“The internet revolution has created a massive challenge for businesses seeking to protect their products and brands from counterfeiting and other forms of brand abuse online. Until now, brands have not been offered the tools to effectively deal with this threat,” CEO Baggs said in a statement.

“[INCOPRO’s product] Talisman uses cutting-edge technology to identify and enforce not just individual infringements, but whole networks of illicit behaviour. This unique, intelligence-driven enforcement strategy has a lasting impact on counterfeiters, benefitting clients’ bottom lines. It is crucial that an online brand protection strategy truly addresses the root of the problem, rather than just playing a game of ‘whack-a-mole’ – and that is how we have built Talisman,” he added.

INCOPRO’s Talisman technology harnesses uses machine learning to amass trees  of data from major platforms— including online marketplaces, social media through, websites and app stores—automatically spotting  IP violations and brand infringement. Each infringement is usually removed in between 8 and 24 hours, with a 99 percent success rate.

INCOPRO’s counts Reckitt Benckiser, Ted Baker, ghd, NBC Universal, Harley Davidson, Hunter, Tangle Teezer, and BBC Studios among its customers.

Highland Europe partner Sam Brooks also commented on the round in a statement: “As experienced e-commerce and marketplace investors, we are intimately familiar with both the opportunity and the challenge that brands face from the global secular shift of retail and media consumption,” he said. “We believe that the scale of the challenge for brand and IP owners is enormous and growing in complexity.”

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