Data Science Investment Counter —Funding raised by UK data science companies in 2018.
£ 5.640 Million

US Startup Virtualitics Transforms Data into Virtual Worlds

A California company that combines Virtual Reality and data visualisation has raised $3 million (£2.3 million) in a seed round from unnamed angel investors.

Pasadena-based Virtualitics has  harnessed both VR/AR technology and machine learning techniques to create a technology that allows users to  transform large batches of complex data into explorable virtual environments. Information can be rendered in up to ten dimensions and the platform can apparently support collaborative interaction for co-workers.

The company is in private beta and its product is not commercially available yet, but a demo video showcasing the technology sure makes for a compelling watch.

Virtualitics is the ultimate outcome of research carried out over a decade at Caltech and NASA’s Jet Propulsion Laboratory. It was founded by Caltech’s George Djorgovski and Dr. Ciro Donalek, NASA’s Dr. Scott Davidoff, besides former Deutsche Bank managing director Michael Amori.

“Big Data is worthless if we cannot extract actionable knowledge from it,” company CEO Amori said in a statement. “Visualization can reveal the knowledge hidden in data, but traditional 2-D and 3-D data visualizations are inadequate for large and complex data sets.”

“Our solution is to visualize as many as 10 dimensions in VR/AR all via a Shared Virtual Office, which allows even untrained users to spot patterns in data that can give companies a competitive edge,” he added.

Virtualitics CTO Donalek also commented: “In recent years, machine learning has helped to solve complex scientific and business problems; adding VR and immersive collaborative environments will increase even further our ability to understand data.”

Image via Virtualitics (screenshot)


Co-working space and blog dedicated to all things data science.

Subscribe to our newsletter