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When it Comes to Self-Driving Cars, Brits are the Keenest in Europe

European consumers are not into self-driving cars as much as carmakers and Silicon Valley giants would like them to be, but the UK’s enthusiasm  offers a glimpse of hope.

According to City A.M., a global survey of 22,000 people by consultancy Deloitte revealed the continent’s sentiment regarding autonomous vehicle—finding that consumers in France, Belgium, Germany and Italy have grown increasingly cold since 2014.

In  Britain, on the other hand, citizens seem more well-disposed to the idea of riding a driverless car than they were three years ago.

To be sure, that is not to say every Brit is an autonomous-petrolhead: only about a third of the 1,250 UK respondents would be interested in owning a self-driving car themselves.

British consumers were also more likely to trust driverless vehicles manufactured by traditional carmakers rather than those spawned by the skunkworks of tech giants such as Google or Uber.

One interesting development in the global mindsets regarding self-driving cars is that many consumers have come to think of autonomous driving technology as the standard, and are now less willing to pay a premium to include automated features such as adaptive cruise control in their cars.

If in 2014 consumers were ready to pony up £677 to access advanced automated tech, now the figure is only £375.

“As self-driving technology becomes a reality, automakers will need to demonstrate their commitment to vehicle safety,” Deloitte UK automotive leader Mike Woodward said in a statement.

“While seven in ten of consumers still don’t consider fully self-driving cars to be safe, two thirds are willing to try them if they have an established safety record.”

Image via bit.ly/2nYTH0K

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